Lifestyle & E-Commerce Marketing

Building a Global Lifestyle Brand's Communityin India

Trusted by:

Zumba Wear India

The Challenge

Zumba had a passionate global following, but its India apparel business was starting from a small digital footprint. The challenge was to turn brand affinity among India's Zumba community — instructors, fitness enthusiasts, and lifestyle buyers — into an engaged audience and, ultimately, into measurable e-commerce sales.

Our Approach

We built Zumba Shop India's social media presence around the community itself, not just the products.

Content celebrated the instructors and events at the heart of the Zumba movement — from ZIN promotions across nine cities to live coverage of international events including Zincon Orlando and Gina Grant's Mumbai event — creating content people wanted to share, not just see.

Alongside community-led content, we ran Meta ad campaigns designed for commerce: product launches, seasonal sales, and collection pre-bookings, each supported by website creatives built to convert the traffic those campaigns generated.

Impact

23.3K

Instagram Followers

Community grown from 1,500 to 23.3K followers over the course of the engagement.

274+

Purchases

Driven through Facebook ad campaigns in a single year.

19%

Peak Engagement

Peak monthly engagement rate on Facebook, with Instagram engagement reaching 5.38%. Over 15% of all website traffic driven by Facebook alone.

The Bigger Picture

When a global brand enters a new market, awareness alone isn't enough. It needs a community that identifies with the brand, engages with it, and buys from it.

Working with Zumba Wear, the global lifestyle and activewear e-commerce brand, we helped its India entity build a digital presence from the ground up — combining social media content creation, community management, website creatives, and Meta performance marketing into one connected growth engine.

By combining community storytelling with performance marketing, we helped a global lifestyle brand find its voice in India — proving that when content builds belonging, commerce follows. Explore consumer & FMCG work.