4M+
Impressions
Generated through the "Fittest at 55" campaign.
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Health & Wellness Marketing
Trusted by:
Dr. Mickey Mehta
Dr. Mickey Mehta was already a recognised name in the wellness industry, but like many thought leaders of the time, his influence was largely driven through speaking engagements, workshops, and offline communities.
The challenge was to translate that credibility into a scalable digital presence—one that could consistently engage audiences, amplify his message, and create meaningful participation around wellness.
We built and managed Dr. Mickey Mehta's social media presence across Instagram, Facebook, and LinkedIn, creating a content ecosystem designed to educate, engage, and grow a community around holistic wellness.
Rather than relying on promotional content, we focused on turning key moments into high-engagement brand-building opportunities. Over the course of our engagement, we conceptualised and executed more than 10 birthday campaigns, transforming annual milestones into audience participation campaigns that reinforced Dr. Mehta's positioning while driving visibility and engagement.
One of the most successful initiatives was the "Fittest at 55" campaign. Built around Dr. Mehta's 55th birthday, the campaign combined storytelling, community engagement, and membership promotion into a single digital movement. The campaign generated over 4 million impressions and was featured by Social Samosa, earning recognition within the marketing and advertising industry.
Beyond campaign execution, our role was to create consistency—building a digital presence that could sustain engagement year after year rather than relying on one-off viral moments.
4M+
Generated through the "Fittest at 55" campaign.
10+
Conceptualised and executed over a long-term engagement.
Multi-Platform
Instagram, Facebook and LinkedIn presence built and managed from the ground up for one of India's most recognised wellness personalities.
Our experience in the wellness sector extends beyond a single engagement. We worked with wellness expert Dr. Sameera Gupta to strengthen her personal brand through content and video-led communication. For Shammi's Yogalaya, we helped transition wellness programmes online during the COVID-19 pandemic, promoting a 21-day digital wellness initiative. We also collaborated with creators such as thatquirkymamma and supported wellness-led experiences including Yoga by the Bay by Shaina NC.
Before wellness creators became digital businesses and personal branding became a growth strategy, we were helping wellness experts build audiences online.
Our work in the health and wellness space spans fitness leaders, yoga communities, healthcare professionals, and wellness programmes. One of these partnerships demonstrates our approach: helping wellness pioneer Dr. Mickey Mehta build and grow his digital presence over the long term.
For wellness brands, credibility is earned over time. Our focus has always been on helping experts turn their knowledge into influence, and their influence into lasting communities.
Ready to grow your wellness brand online? Let's talk.
