204%
Engagement Growth
Increasing from 108,433 to 329,673 engagements during a high-performing seasonal campaign period.
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Hospitality Marketing
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With travellers discovering, researching, and comparing hotels online, Radisson Blu needed a digital strategy that would differentiate the property beyond rooms and offers while driving measurable business outcomes.
The challenge was to turn social media from a brand visibility channel into a reliable channel of engagement, enquiries, and guest consideration.
We built Radisson Blu's social media presence from the ground up, creating a strategy centred around audience-led content, seasonal campaign planning, and lead generation-focused performance marketing.
Rather than focusing solely on the property itself, we highlighted the experiences surrounding a stay, from dining and wellness to local culture, celebrations, and destination-led storytelling. This allowed the brand to connect with travellers at different stages of their decision-making journey while creating content that encouraged engagement and enquiry.
Alongside marketing initiatives, we also explored technology-led guest experience enhancements through Guest AI, enabling the property to create more responsive and personalised interactions across key guest touchpoints.
204%
Increasing from 108,433 to 329,673 engagements during a high-performing seasonal campaign period.
2X
Achieved within two months through campaign optimisation and performance marketing.
AI-Led
Introduced AI-led guest engagement capabilities through Guest AI.
Guest AIIn an increasingly competitive hospitality market, hotels are no longer competing only on location, amenities, or pricing. They are competing for attention long before a guest makes a booking.
Working with Radisson Blu Goa, we helped build a digital presence designed to increase engagement, generate qualified leads, and create stronger connections with travellers throughout the guest journey.
By combining audience-first content, performance marketing, and hospitality-focused technology, we helped Radisson Blu strengthen its digital presence while creating a more connected experience for today's traveller. Learn more about our hospitality expertise.
If your brand operates in hospitality where experience and digital innovation drive growth, we'd love to talk.
