Work hard in silence and let your success make all the noise. This statement could not be any truer as all the hardwork that team BHeard has put in, for the #FittestAt55 Campaign for Dr. Mickey Mehta, over the last two months turned out to be widely successful. The success of our campaign was also commended on Social Samosa, who featured the campaign on their website. In celebration of our achievements, we want to share our success story with you…

Fittest At 55 Campaign for Mickey Mehta by BHeard Consulting

BHeard Consulting’s #FittestAt55 Campaign for Dr. Mickey Mehta.


Dr. Mickey Mehta


BHeard Consulting

One of the well known holistic gurus, Dr. Mickey Mehta capitalized on the longstanding tradition of offering special discounts on equivalent to his age, with Fittest At 55 aimed at inspiring and encouraging fitness among Mumbaikars.


In order to drive memberships to the Dr. Mickey Mehta 360° Wellness Temples in Mumbai on the occasion of his 55th birthday, the brand initiated the Fittest At 55 campaign, offering a 55% discount on membership fees.


The ball was set rolling with a Live Video featuring Dr. Mickey Mehta on Facebook who introduced the new campaign and offer to their social media followers.

An inspirational series was run with Dr. Mickey Mehta, illustrating a combination of fitness stories via pictures and videos such as Live and Boomerangs, of himself leading the audience by example, to encourage them to prioritize fitness, health and wellness.

A fun, boomerang video was taken of Dr. Mickey Mehta doing a handstand even at the age of 55

Dr. Mickey Mehta, the Epitome of Fitness, Doing a Handstand


A video was posted of Dr. Mickey Mehta explaining the benefits of eating dates and urging the audience to do so.

Dr. Mickey Mehta Encourages the Audience to Eat Healthy Everyday


Throughout the Fittest At 55 campaign, Dr. Mickey Mehta emphasized on nutrition tips and fitness advice for a healthier lifestyle.

Collaborating with consumer brands that are closely associated with health and organic foods such as Godrej Nature’s Basket and PeaceChocs from Wockhardt Group, the brand reached out to a much larger and diverse audience.

The audience was allured with a contest and Godrej Nature's Basket hampers to adopt a healthier lifestyle.

The #MICKShake Contest in Association with Godrej Nature’s Basket


Another contest called the #Welfie Challenge encourage to pursue fitness with a PeaceChocs hamper as incentive.

The #Welfie Challenge in Partnership with PeaceChocs from Wockhardt Group


The MICKShake, a nourishing breakfast alternative – something one can drink on the go, was introduced as part of the Fittest At 55 campaign as a precursor to The MICKShake Contest.

The #FittestAt55 Campaign on holistic health

The #FittestAt55 Campaign Focused on all Areas of Fitness, Wellness and Health


Another contest called the #Welfie Challenge was held as incentive to galvanize the multitude towards the Fittest At 55 campaign.


The Fittest At 55 campaign crossed more than a 3.2 million impressions on Twitter,

The campaign also gathered more than 8.3 lakh reach and 1.28 million impressions as well as a user engagement of 39.2k on Facebook! Fittest At 55 also generated 63k impressions on Instagram.

The #FittestAt55 Campaign was positively received on all social media platforms with many applauding Dr. Mickey Mehta's vigour at 55

The #FittestAt55 Campaign Got Postive Feedback across all Social Media Platforms